United Parcel Service And Service Marketing Business Essay

United Parcel Service And Service Marketing Business Essay Services are economic activities that create and deliver great value to the consumer. It is an act that helps consumers to get things done without having to go do it themselves, and the consumers have to pay for it. Services, which can surprise a customer on the first delivery, always win over with high reputation and excellence or pass with flying colours. This report is on the services offered by UPS, mainly focusing on their call centre. UPS was found in 1907 by two people Jim Casey Claude Ryan who were teenagers at the time, also known as the American Messenger Company, whose messengers delivered packages, and carried notes, baggage and trays of food from restaurants. Most of the delivery was made either on foot or, and bicycles for longer journeys. At the time, only a few automobiles were in existence and department stores of the day still used horses and wagons for merchandise delivery. The company was soon started delivering small parcels for local department stores and changed its name from American Messenger Company to Merchants Parcel Delivery. The company expanded outside Seattle (USA) in 1919 with the acquisition of Oakland (USA) based Motor Parcel Delivery and was renamed United Parcel Service in 1930. UPS began the process of expanding its services by acquiring common carrier rights for the entire country; this took place in the 1950s. Over the past century, UPS has transformed drastically, growing from a small messenger company to a leading provider of air, ocean, ground, and electronic services. In 2003, the company introduced a brand new mark and acronym UPS showing the world that its capabilities extend beyond small package delivery but rather has a broad line of services. However, the company maintains its reputation for integrity, reliability, employee ownership, and customer service. For UPS, the future holds even greater goals to be achieved and accomplished. The UPS Culture As a company, UPS focuses its attention on: Safety: The company spends $38 million a year on safety training, which covers everything from proper body mechanics at work to proper nutrition and exercise at home. As a result, UPS has lowered the number of workdays lost due to injury by more than 50 percent since 1995. Employee education: Many UPS employees at Worldport and other sorting locations are college students. UPS encourages mentors and recruiters from nearby colleges to visit and work with its employees, and it provides additional benefits and perks for college students. Diversity: Minorities make up 35 percent of UPS U.S. employees and 30 percent of its executives. Its also recognized by Fortune magazine as one of the 50 best companies for minorities The Environment: Delivering packages all over the world and moving them between distribution centers requires an enormous amount of fuel. UPS uses several methods to reduce its fuel consumption and its environmental impact. For example, it has developed a hydraulic hybrid package car, and its drivers use route-planning software to minimize the amount of time they spend idling in traffic and making left turns. UPS pilots also fly at the most fuel-efficient speeds possible to meet their delivery deadlines and run only one engine when taxiing to conserve fuel. Current trends in the industry According to Miss Tanya Astley, Customer Representative Officer in the UPS there are no such trends in the company, only the way things are done keep changing, on busy days, like, on festivals and important occasions. ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Global Brand, Strong Distribution Network Weaknesses Perception of Ground Delivery instead of Overnight Heavy Union presence Opportunities Expansion of online shopping Emergence of international middle class Threats Increasing Fuel Costs Competitive Landscape (DHL, USPS, FedEx), potentially slowing global economy. Now to use strengths to capitalize on opportunities, I would say leverage the brand online by partnering with major shopping sites. To addresses weaknesses to alleviate threats, I would say heavily market overnight capabilities to keep FedEx and DHL at bay. 3. Major competitors: Fedex DHL Speedex Aramex THE SERVICE OFFERING Determining customer requirements There is no particular way of measuring the customer requirements in the type of service done by UPS, but they tend to attract new customer through marketing and telesales. Customer loyalty is held high in UPS. Strategy There are a lot of different factors to build Competitive advantage in the Air Express Industry. The different strategies of the companies based on their core product which they are better in than other companies hence makes all the difference. When a business provides an excellent service to its customers, it gives them a positive service experience which leads to repeat purchases or usage of that specific service. As well as passing on the experience to family and friends this helps UPS build a stronger relationship with their customers. UPS believes that by achieving effective customer service they will hence achieve a competitive advantage in the market. UPS uses a differentiation strategy; it does this by creating something about its product or service that is perceived as unique in the industry. Customers must perceive the service as a unique one compared to the competition. UPS should be aware that its customers must be relatively price insensitive as adding this additional uniqueness to its services as additional costs Differentiation may be attained through many features that make the product or service appear unique. Possible strategies for achieving differentiation may include: warranties brand image technology features service quality/value dealer network Economies of scale, such as, lower costs and product differentiation were also prime sources of achieving a competitive advantage in this industry, which were used by UPS to its advantage. This helped UPS to gain a much larger domestic market share three times that of United States postal and twice of Fed Ex, UPS was very cost effective at the time and had a very good reputation in the market. It was only a matter of time when UPS realized that they were not doing as well as they did before and also realized that any competitor could do the same in terms of achieving economies of scale. UPS has been the market leader in this division for a long time. UPS as sited in our essay has always been the leader in market pricing trends. Always the first to charge premiums, and the first to give discounts to the customers. UPS strategy has always been quite different from that of Fed Ex, Aramax or even DHL. UPS is very profitable, well organized, successfully run, has low debt, and a massive ground operation that can financially support a downturn in air express operations. Because of their size and financial strength UPS is in the best position to survive a price war in the industry. The media strategy The usage of an appropriate advertising media, such as, television, press, radio, internet and key broadcast channels, leading titles and publications and strategic outdoor sites can be very influential in helping us to achieve our campaign objectives. The following media imperatives have been set for the region: Television is the key broadcast medium to drive awareness of the new UPS brand identity and offering. Radio will be used as a lead (where budgets dont allow for TV) or support medium, reinforcing primary messages and cultivating top-of-mind awareness. Outdoor will be used to communicate the primary message, ensure new logo exposure and in smaller countries, as a substitute for broadcast media. Press will be used to support the TV creative or stand alone, allowing more opportunity to explain the UPS strategy further High reach media will be used at the launch, covering all audiences, followed by one or two lower bursts ensuring longevity of the new brand message. To build customer relationship, the organization could: Keep in touch with the customer by sending emails with the offers and rates. Get regular feedback from customer who have used the service and improve with their suggestions, to make the customer feel like the king. DEMAND AND CAPACITY 1. Demand cannot be forecasted in this industry. The company can only take the initiative to maintain current sales and hope increase sales in the future by marketing. 2. An increase in demand will lead to more people being employed either part time or full time depending on the tasks that need to be performed. Another important thing needed is the service vehicles, with the increased demand. 3. Customers dont have to go through the hassle of waiting in lines for their doubts to be clarified. All the customer has to do is call, which gets routed to various agents in the call centre, to answer any queries or solve any issues. SPECULATION 1).Opportunities appear to be available in the industry currently the margin for opportunities seems to be very narrow. But strategies could be altered according to the consumer needs. For example, some consumers emphasize on price and the others on the service time taken no matter what the price. Recently, UPS is planning to set up a domestic postal service in China. They plan to introduce a next day delivery service and second and third day delivery products. China is a potential for UPS to grow and offer services and products internationally and this it seems China is an emerging market which could be worth billions. 2. Technological advances In todays day and age the air express industry has become so technologically advanced that goods can be delivered overnight. It is facing intense price competition between the competitors, which exist in this market. The ability to price, route, track and deliver parcels and mail in both domestic and international markets demands a comprehensive. A significant improvement in information technology has enabled package carriers to provide to customers the ability to track their packages movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions. Only the organizations that were able to achieve these effectively and efficiently were able to survive in this industry. This is how the existing companies could then make their profit. In this industry the price of the service is the main source for competing. This is the only way in achieving Competitive Success. Competitive advantage can be achieved if, the price of the service provided by competitors is similar and the approach taken to provide the service. For instance, the amount of time taken for the product to reach from point A to point B. 3. Advice to other firms who plan to enter the industry Our advice to the new firms which plan to enter this industry would be to, research the market and the industry and think about strategies that provide the new firm a big competitive advantage including low cost of service and low price charged to the customers. The relationship between the firm and the customers should be healthy. The company should be knowledgeable about everything and should see to it that they have all the information necessary. Customer Relationship Management Customers account for 95% of UPSs shipping information directly. The CRM methodology is a very core part of the UPS success story. UPS grows through engineering and re-engineering of its systems. UPSs growth was achieved slowly and methodically from the inside out. An Excellent service is what distinguishes it from other companies. Companies can use and integrate UPS Worldship hence optimizing their business processes. They can process shipments easily, respond to your customers faster, and reduce costly errors. UPS  provides businesses with  multiple ways to integrate WorldShip with their business: Batch Import/Export: Import a file containing addresses, customer orders, or other shipment information, or export shipping history to your internal systems. Keyed Import:  Allow WorldShip to recognize a customers order simply by entering or scanning a unique identifier, such as a Purchase Order number. Hands-Off Shipping:  Schedule WorldShip to pull addresses from your order entry database and automatically print shipping labels at designated times. XML Auto-Import:  Automate shipment processing using XML code. LOGISTICS Logistics is about getting things where they need to be, at the correct time as effectively and efficiently as possible. But nowadays, logistics is also a strategic way to add value to your business, better served customers, and better long term growth. The logistics provided by UPS can help you manoeuvre the intricacies of global trade with minimal effort. Manage your shipments and minimize their environmental impact. And win repeat and loyal customers by making it easy to return products or parts. The new logistics is more than just getting things to the right place at the right time at the right cost. Its about using the movement of goods as a competitive advantage. Its a whole new way of thinking. And its a powerful force for growing your business. Access to Resources through UPS Businesses dont need a large warehouse, distribution center, or global network to access this new logistics. UPS has built a massive integrated network of physical, technological, and human assets that lets you  tap into the power and passion of logistics. The new logistics from UPS levels playing fields. It lets you act locally or globally. Its for the individual entrepreneur, the small business, or the large company. Its reliable, efficient, and environmentally responsible. Long term growth in the telecommunication UPS needs to learn from other industry best practices to gain a competitive edge in and expand beyond their core markets. An increasing number of companies have redefined themselves and significantly outperformed the markets by growth through services. UPS Moved from traditional parcel services to total supply chain solutions. UPS can better differentiate themselves via services by extending relationship with existing customer base leveraging. Superior customer knowledge as key asset. Customer proximity and delivery competence. In addition, developing the necessary skills and scale by new service-specific processes being developed and service innovations to ensure fast scalability of process and time to market. UPSs evolution to Total Supply Chain Solutions started as:- Standalone development of small service operations within the organization: Worldwide Logistics unit Service Parts Logistics Worldwide dedicated Services UPS Truck Leasing UPS consulting This moved on to:- Expansion of product portfolio and consolidation of existing services resources into UPS Supply Chain Solutions. And finally Reorganization and major MA effort with 16 key acquisitions to develop scale and growth.

Dr. Martin Luther King Jr - Dr. King and the Dream :: Dr. Martin Luther King Jr. Essays

Dr. King and the Dream The world saw him as a marching protest leader, an activist, spokesman, civil rights leader, and the conscience of a nation. With keen and sensitive insight, he so eloquently proclaimed that a profound social and human predicament faced our nation and the world. However, some of his greatest messages to us were not preached from a "mountaintop" before millions, but from a little pulpit back home at the Ebeneezer Baptist Church. Dr. King once said, "before I was a civil rights leader, I was a preacher of the gospel. This was my first calling and it still remains my greatest commitment. Just one month before an assassin's bullet found him, Dr. King went back home. For so long, he had lectured and preached to others about the magnificent dreams of unity, brotherhood, hope, and justice. He had taken his messages to the uttermost parts of the world and met with kings, queens, popes, rabbis, and archbishops. But now he was home for a time of reflection, reunion, and rest. This sermon was different. In this sermon, "Unfulfilled Dreams," he preached from the eighth chapter of first Kings and talked about its "cosmic significance because it says so much in so few words about life." It tells the story of King David, who had a dream to build a great temple to honor the Lord, God of Israel. Although the temple was never completed, God blessed David because the dream was in his heart. In this sermon, Dr. King talked about the shattered dreams of Mahatma Gandhi who dreamed about the independence and unity of India as one great nation moving toward a higher destiny. Gandhi labored for years through nonviolent revolution hoping to realize his dream. But the dream was shattered because the nation that Gandhi wanted so badly to unite was riddled with conflict between the Hindus and Moslems. President Woodrow Wilson dreamed of a League of Nations but died before the promise was delivered. The Apostle Paul dreamed of carrying the gospel to Spain but instead ended up in a prison cell in Rome. While reading this sermon, I remembered my own dream, that my children would never see the inhumanity I saw, would never feel the injustice I felt, nor would they taste the bitterness of bigotry that consumed this nation when I was a child.

Jane Eyre Character Essay

â€Å"The humblest individual exerts some influence, either for good or evil, upon others† said Henry Ward Beecher. Everyone has some type of influence on another, whether it is big or small, good or bad. For example, outside influences, such as other characters, can affect a characters actions and thoughts in either a positive or negative way. In the novel Jane Eyre written by Charlotte Bronte, many characters influenced Jane, but Mr. Rochester and St. John Rivers had the most influence on her personality. Although the two men were very different from one another, they both had an impact on Jane’s transformation into a strong and independent women thought their actions, love, and influence. Mr. Rochester differs greatly with St. John though their outlook on religious and moral beliefs. â€Å"I advise you to live sinless; and I wish you to die tranquil.† (p.398) Mr. Rochester is portrayed as a sinner because he did not inform Jane that he was still married to Bertha Mason. His desire to keep Jane at Thornfield as his mistress displayed his lack of morality. While Mr. Rochester is passionate and desperate, St. John is cold and determined. St. John’s somber personality is made clear when he said, â€Å"I want a wife: the sole helpmeet I can influence efficiently in life and retain absolutely till death. (p.506) St. John, unlike Mr. Rochester, followed religious principles and moral values. These two men are both the most influential males in her life, but they are both so different from one another. Although Mr. Rochester and St. John had very different beliefs, they both brought out changes in Jane’s character. If Jane were to accept Rochester’s first proposal, she would had sacrificed her dignity for love. â€Å"I care for myself. The more solitary, the more friendless, the more unsustained I am, the more I will respect myself.† (p.398) Jane does not accept his proposal in marriage in order to preserve her self-esteem. This struggle with Rochester farther developed her morality and self-worth. In refusing his marriage proposal because he has a wife, she became morally superior to him. Jane was able to keep her moral value through sacrificing her feelings for what was right. St. John longed to marry Jane and invited her to accompany him on his missionary trip to India. He says, â€Å"God and nature intended you for a missionary’s wife. It is not personal, but mental endowments they have given you: you are formed for labor, not for love.† (p.502) St. John thought Jane would make a great missionary’s wife because of her morals. Jane replies saying, â€Å" Oh! I will give my heart to God, you do not want it.† (p.507) As the quote shows, if Jane was to accept St. John’s proposal, she knew she would be settling on someone that did not truly love her, nor did she truly love in return. Though this experience Jane realizes love can on be found in a relationship with mutual feelings. Therefore Jane denies St. Johns love for her and his marriage proposal. Through Jane’s obstacles throughout the novel, she overcame her weaknesses. The influences from both Mr. Rochester and St. John shaped her character, strengthened her moral principles, and taught her to make the right choices. With each situation Jane made the right decisions. The two men, although completely diverse from one another, they both played a vital role in Jane’s growth as a character.

Alzheimer Disease Not Just Memory Loss Essay Example

Alzheimer Disease Not Just Memory Loss Essay Example Alzheimer Disease Not Just Memory Loss Essay Alzheimer Disease Not Just Memory Loss Essay Mem?ry loss ?s like ?n old age wh?re ?t ?s ? c?nd?ti?n which m?nk?nd h?s always reluct?ntly recognized ?nd always w?th resign?ti?n. Mem?ry loses ?r? s?metimes trivial ?nd me?n?ngless ?nd g? unrecognized. Howev?r, when th?se losses ?r? s? gre?t th?t ? p?rs?n does n?t kn?w who ?r wh?re th?y ?r? th? c?nc?rns ?r? qu?te grave. Although ?t ?s realize th?t Alzheim?rs d?se?se destroys th? bra?n mem?ry functi?n, m?ny do n?t realize prec?sely how th? mem?ry ?s destroyed ?nce ?ne ?s aw?r? ?f th? process; ?t b?comes f?st?r t? w?rk f?rw?rd t? ?llevi?te th? destructi?n.W?thout mem?ry th?re ?s n? kn?wledge t? recre?te ?r reproduce p?st p?rcepti?ns, emoti?ns, thoughts ?nd acti?ns th?t ?r? s? v?tal t? live ? full ?nd functi?n?ng l?fe. Mem?ry ?s th? key th?t unlocks do?rs th?t keep us functi?n?ng, n?t ?nly ment?lly but physic?lly. Discussion As ? new era dawns up?n us m?ny people f?nd th?mselves ask?ng th? questi?n; Wh?t is Alzheimers Disease? Alzheimers Disease t?day affects almost ?ll people ?n so me way. S?nce th? amount ?f lives this disease affects c?nt?nues t? ?ncrease epidemiologists have named Alzheimers Disease, Th? Disease ?f th? Century. Edw?rds?n, 2007, p361-362) ?n 1906 ? Germ?n neurologist Alois Alzheimer perf?rmed ? neurological aut?psy ?n ? 56-ye?r-old wom?n who had suffered deteri?r?t?ng mental health f?r m?ny ye?rs b?f?re her de?th. Alzheimer noticed ? dis?rg?niz?ti?n ?f nerve cells ?n her cerebral c?rtex, th? ?rea ?f th? bra?n resp?nsible f?r c?ntroll?ng mem?ry ?nd reas?n?ng. Th?re were two odd?ties he found. Th? first was ?n accumul?ti?n ?f cellul?r debris surround?ng th? nerves he c?lled this senile plaque. Th? sec?nd odd?ty were groups ?f nerves th?t were bunched ?nd twisted he c?lled this neur?fibrill?ry t?ngles. n th? follow?ng ye?rs as m?re aut?psies were c?nducted th? same odd?ties th?t were found ?n 1906 were found ?n p?tients display?ng th? same sympt?ms. ?t th?t time ? prestigious Germ?n psychi?trist, Emil Kraepel?n, proposed nam?ng th? disease ?n h ?n?r ?f ?ts discoverer Alois Alzheimer. (First, 2008, p56-88) Alzheimer’s Disease Alzheimers Disease is ? chr?nic bra?n dis?rder th?t destroys ?nes abil?ty t? reas?n, rememb?r, imag?ne ?nd le?rn. Th? disease is also known as senile dementia ?r pre-senile dementia. Dementia refers t? th? lost ?f mental health. Th? term senile me?ns old. Pre-Senile refers t? those p?tients less th?n 65 ye?rs ?f age. Lesi?ns ?n bra?n cells th?t take th? f?rm ?f senile plaques ?nd neur?fibrill?ry t?ngles cause Alzheimers Disease. Healthy bra?n tissue is n?rm?lly ?rr?nged ?n ?n ?rg?nized p?ttern. Th?se knots ?nd t?ngles throw th? bra?n ?nt? mass c?nfusi?n tak?ng over ?nd destroy?ng healthy bra?n tissue. This causes th? bra?n cells t? st?p functi?n?ng. Recently ? prote?n Tau has b?en discovered ?n th?se t?ngles ?nd knots. This prote?n is found ?n healthy bra?n cells, but is found ?n much l?rger qu?nt?ties surround?ng ?reas affected by this disease.Oth?r ailments have b?en l?nked t? th? ?nset ?f th? disease. Th?se ?nclude head trauma, problems w?th th? immune system, blood c?ncer, thyroid problems ?nd Downs Syndrome. Stages ?f Alzheimer’s Disease Th?re ?re four dist?nct stages ?f progressi?n. Th? progressi?n ?f Alzheimers c?n take from three t? fourteen ye?rs. This time sp?n is based ?n th? time from diagnosis t? de?th. ?ll p?tients g? through th?se stages just ?t d?fferent r?tes. Th? first stage ?f Alzheimers th? p?tient experiences ? slow?ng down ?f m?ny fact?rs ?f b?havi?r. Th?y have less energy, slow t? le?rn new th?ngs, ?nd th?ir reacti?n time decreases.P?tients experience ?nly mild f?rgetfulness ?f recent events, famili?r people ?nd places. Th?y have ? decrease ?n judgment, ?nd trust. Also, th?y b?come ?ncreas?ngly stubb?rn ?nd restless. M?ny people ?re unaw?re ?f th? presence ?f ? disease b?cause frequently mem?ry loss is comm?n ?n th? elderly due t? f?tigue ?r ? period ?f sickness. (Gelb, 2006, p1393-1400) ?n th? sec?nd stage th? p?tient b?comes ?ncreas?ngly f?r getful ?nd has m?re trouble rec?ll?ng recent occurrences. Th?y have d?fficulty ?n skills such as decisi?n mak?ng, pl?nn?ng ?nd judgment.Th? p?tients speech ?nd comprehensi?n b?come much slower ?nd ?ften loose th?ir tra?n ?f thought ?ften. Th?y ?re usu?lly able t? complete comm?n tasks but need assist?nce w?th m?re complic?ted ?nes. Th?y must b? given cle?r ?nd repe?ted ?nstructi?ns by c?regivers. Victims st?rt t? b?come aw?re ?f illness ?nd b?come depressed, irr?table, restless, ?nd soci?lly w?thdrawn. ?n th? third stage Alzheimer p?tients loose ?ll abil?ty t? recognize famili?r people ?nd places. Th?y have trouble complet?ng simple everyday tasks like e?t?ng, b?th?ng, gett?ng dressed ?nd us?ng th? t?ilet.Th?y lack ?nterest ?n pers?nal hygiene ?nd loose ?ll sexual ?nst?ncts. Th?y have d?fficulty communic?t?ng verb?lly. P?tients ?re easily ag?t?ted ?nd deny th?y ?re ill. Th? fourth stage ?f Alzheimers Disease is th? stage th?t ultim?tely leads t? de?th. P?tients ?re unable t? recogni ze th?mselves ?nd close family memb?rs. Th?y b?come b?dridden; ?nd ?nly slight useless movements ?re made. Th? ?nly way ?f communic?ti?n th?y use is scream?ng out. Diagnosis ?f Alzheimer’s Disease Diagnosis ?f this disease is very d?fficult. Doct?rs ?re ?nly 100% certa?n ?f th? presence ?f th? disease from aut?psies ?fter de?th.Diagnosis is based ?n th? judgment ?f physici?ns ?nd th?ir experience w?th Alzheimers Disease. Current accuracy ?f c?rrect diagnosis is 90%. Recently th?y have discovered ? way t? test th? level ?f Tau prote?n; this has helped w?th c?rrect diagnosis. Sometimes mental tests ?re run t? test th? mem?ry, le?rn?ng skills, l?nguage skills, ?nd th? abil?ty t? follow ?nstructi?ns. (H?rm?n, 2005, p155-187) M?ny people also questi?n th? hered?ty ?f th? disease. ?t has b?en found th?t some f?rms ?f th? disease ?re hered?t?ry. Th? Pre-Senile Alzheimers which usu?lly sets ?n ?n ? pers?n ?round 40, 50 ye?rs ?f age is found t? b? hered?t?ry.Th?re ?re three types ?f g enetic prote?ns th?t have b?en l?nked t? Alzheimer p?tients apoliprote?n E2, E3, ?nd E4. Those who ?nher?t E4 have ? higher ch?nce ?f develop?ng th? disease. ?ne scientist, B?rb?ra Talamo, has discovered th? tissue found ?n th? upper nose g?es through th? same ch?nges th?t th? cerebral c?rtex tissue g?es through. She pl?ns ?n f?nd?ng out ?f this tissue found ?n th? nose deteri?r?tes ?t th? same r?te ?f th?t found ?n Alzheimer p?tients. ?f so this could lead t? th? e?rly diagnosis ?f Alzheimers. Tre?tment ?f Alzheimer’s Disease Currently tre?tment is focus?ng ?n slow?ng progressi?ns ?nd cop?ng w?th sympt?ms. ne drug, THA, is ? drug th?t helps t? boost levels ?f acetylchol?ne, ? chemical th?t is ?nvolved ?n mem?ry. Two FDA approved drugs bng tested ?re Tacr?ne ?nd D?nepezil th?se drugs ?re also t? help mem?ry. Although, th?se drugs cause side affects, D?nepezil is found t? cause nausea, cramps ?nd lose ?f appet?te. Estrogen f?r women has b?en found t? have ? pos?tive affect ?n Alzheimer p?tients mental decl?ne. ?t helps mem?ry, l?nguage skills, ?nd th? abil?ty t? c?ncentr?te. Nicot?ne has also b?en found t? slow th? f?rm?ti?n ?f senile plaque, improve mem?ry, le?rn?ng ?nd c?ncentr?ti?n.Doct?rs do not suggest this use ?f tre?tment ?t ?ll; nicot?ne causes lung c?ncer, emphysema, high blood pressure, he?rt ?ttacks ?nd strokes. Currently 4 milli?n people ?n America have b?en diagnosed w?th Alzheimers Disease. ?t is projected w?th th? ag?ng Baby Boomers th?t 14 milli?n people will b? diagnosed ?n th? upcom?ng ye?rs. (Salib, 2008, p12-43) Drugs t? Aid ?n th? Tre?tment Th?re ?re currently two drugs t? aid ?n th? tre?tment ?f Alzheimer’s disease. Th?se drugs ?re ?nly effective dur?ng th? first couple ye?rs ?f th? disease. Th? drugs ?re c?lled Cognex ?nd ?ricept.Both ?f th?se drugs w?rk by ?ncreas?ng ? chemical ?n th? bra?n th?t w?rks w?th mem?ry. Th?y do not cure th? disease, but th?y do produce some improvement ?n p?tients. This disease is obviously ? h?r rible ?ne. ?t c?n rip ? family ap?rt, ?nd th?re is noth?ng th?t c?n b? d?ne about ?t. Hopefully, ?ne day ? cure will b? found, but ?n th? me?n time, Alzheimeraâ‚ ¬Ã¢â€ž ¢s disease has t?tal c?ntrol over ? pers?n who is afflicted w?th ?t. ?t also has c?ntrol over th? family ?f th? pers?n afflicted w?th ?t. Almost every?ne ?n this country has some s?rt ?f tie t? this disease, ?nd this is why m?re rese?rch should b? d?ne ?n hopes ?f f?nd?ng ? cure.This disease affects 10% ?f those over 65 ye?rs old ?nd 50% ?f those over th? age ?f 85. ?ne-Half ?f those liv?ng ?n nurs?ng homes ?re liv?ng w?th Alzheimers. Seven out ?f 10 p?tients live ?t home; family memb?rs c?re f?r 75% ?f th?m; th? oth?r 25% ?f th?m ?re c?red f?r by hired c?regivers. ?t has also b?en found th?t 55% ?f c?regivers show some signs ?f depressi?n. Alzheimers occurs m?re ?ften ?n women ?nd ?n Afric?n Americ?ns ?r Hisp?nics. (Slo?ne, 2007, p98-132) Alzheimer’s Disease – ? Costly Disease Alzheimers Disease is ? very costly disease; ?t is th? third most costly disease ?fter he?rt c?nd?ti?ns ?nd c?ncer. n 1998 th? U. S. G?vernment spent approxim?tely $90 billi?n ?n medical c?re ?nd $400 billi?n t? rese?rch. This disease costs ? family $174,000 ? ye?r ?n c?re giv?ng ?nd ?noth?r $42,000 ? ye?r ?n nurs?ng homes. Medic?re is ? retirement b?nef?t t? those over 65 ye?rs old. Medic?re does cover some th? costs t? provide help t? th? p?tient such as nurs?ng homes. Th? extent ?f help v?ries by st?te. When se?k?ng help people f?nd th?mselves ask?ng, Where should ? g When should ? g When you feel th?t ? family memb?r may have th? disease ?r ?n need ?f mental ?ttenti?n you should first se? you family physici?n.Th? physici?n will determ?ne ?f th?y b?lieve th? problem t? b? Alzheimers. You should also br?ng medical rec?rds ?nd ? list ?f ?ll medic?ti?n th? p?tient is ?n b?cause certa?n medic?ti?ns ?r th? comb?n?ti?ns ?f medic?ti?ns may resemble Alzheimers. ?n every commun?ty th?re ?re services ?ffered t? assist those people affected by Alzheimers, f?r p?tients, family ?nd c?regivers. Th? Illness ?nd Th? C?regivers Alzheimer’s disease affects th? pers?n w?th th? illness ?nd th? c?regivers. ?t is estim?ted th?t 1-4 people ?re c?regivers. Th? disease has ? l?ng dur?ti?n which impacts m?re ?n th? c?regivers. t c?n cause ? gre?t deal ?f emoti?nal stress t? c?regivers. ?t also has ? f?n?ncial impact ?n those who provide c?re f?r p?tients suffer?ng from Alzheimer’s disease. ?t is estim?ted th?t th? n?ti?nal costs ?f c?r?ng f?r p?tients w?th Alzheimer’s disease is $100 billi?n. ?t c?n also ?ndirectly cause loss productiv?ty, absenteeism ?nd w?rker replacement. (Edw?rds?n, 2007, p361-362) M?ny people w?th Alzheimer’s disease do well ?t home dur?ng th? ?n?tial stages. However eventu?lly th?re is th? need f?r l?ng term c?re facil?ties. L?ng term c?re is def?ned as help from family ?nd friends. t c?n also me?n regul?r vis?ts by home health aides. ?t might also me? n mov?ng th? p?tient t? ?n assisted ?r nurs?ng home th?t c?n provide twenty four medical ?ttenti?ns. Th?re ?re two maj?r types ?f l?ng term facil?ties f?r Alzheimer disease p?tients. ?ne ?f th?m is Nurs?ng home which provides room ?nd bo?rd w?th twenty four hour skilled c?re. ? licensed nurse provides this type ?f c?re. Th?re ?re special un?ts f?r people w?th Alzheimer’s disease. Th? envir?nments, activ?ties, philosophy ?f c?re ?nd staff tra?n?ng ?re based up?n th? needs ?f Alzheimer’s disease p?tients.Nurs?ng homes usu?lly have tra?ned ?nd supp?rtive staff who have knowledge about how t? adjust t? th? p?tient. Th?y have ?nf?rm?ti?n about each p?tient t? ?ndividualize c?re ?nd t? elim?n?te b?havi?ral sympt?ms. Th?re ?re special activ?ties which reduce ?nxiety ?nd ag?t?ti?n. ? nurs?ng home has pleas?ng sights, sounds ?nd smells. Th?y also have ? low noise level ?nd n?n gl?re light?ng. Some facil?ties also have secur?ty measures t? prevent w?nder?ng. ?noth?r type ?f l?ng term facil?ty is assisted liv?ng. This type ?f facil?ty is su?table f?r people who require pers?nal c?re ?nd general guid?nce but do not require ?ny specialized medical c?re.Th?y ?re g?od f?r people w?th moder?te functi?nal impairment. This type ?f l?ng term c?re promotes self directi?n ?nd p?rticip?ti?n ?n decisi?ns. ?t also focuses ?n ?ndependence, privacy ?nd dign?ty. ?t ?ttempts t? cre?te ? home based envir?nment. ?t is ?n ?ttractive opti?n f?r p?tients who se?k assist?nce ?nd ?ndependence ?t th? same time. (First, 2008, p56-88) Conclusion ?n c?nclusi?n Alzheim?r’s d?se?se ?s ? v?ry s?rious c?nd?ti?n th?t affects m?ny people. Th?y do n?t kn?w wh?t causes th?s d?se?se ?r why people get ?t, due t? th? fact th?t th?re ?s ? ch?nce f?r ?ny?ne t? get th?s d?se?se.People must take precauti?ns ?nd se?k th? advice ?f healthc?r? pr?fessi?nals t? b? tested f?r th?s d?se?se. Th?s way th?y have ? ch?nce t? g? ?n liv?ng th?re lives f?r ?s l?ng ?s possible. ?f th?y do n?t se?k c?r? th? n th?y have ? less?r ch?nce ?f liv?ng ? l?ng?r l?fe. Obviously, kn?wledge reg?rd?ng Alzheim?rs d?se?se h?s progressed f?r from th?nk?ng th?t ?t ?s just ? loss ?f mem?ry. Choos?ng th? b?st type ?f l?ng term c?re c?n b? d?fficult f?r c?regivers. Assisted liv?ng facil?ties ?re th? b?st opti?n f?r people w?th e?rly stages ?f th? disease. Nurs?ng home facil?ties ?re b?st f?r p?tients who suffer from adv?nced stages ?f th? disease.Th?s d?se?se produces ? full-blown dementia ?n ?ts p?tients ?nd affects milli?ns ?f people ?nd th?ir families. Th?se people ?nd th?ir families have special needs. C?nsequently, programs, envir?nments, ?nd c?r? approaches must reflect th?s uniqueness. Develop?ng ?n effective c?r?/s?rvice pl?n f?r ? p?rs?n w?th dementia requires c?r?ful ?ssessment ?f th?t p?rs?n, ? detailed pl?n, ?nd ?ttenti?n t? th? ?ndividualized needs ?f p?rs?ns w?th dementia. Alzheimer’s disease c?n cause emoti?nal ?nd f?n?ncial stress t? th? p?tient ?nd th? c?regivers. However th?re ?r e m?ny choices available which c?n improve th? qual?ty ?f l?fe.

Free Essays on African Women, Women Of The Third World,

Guinea West Africa obtained it’s Independence in 1958, as a consequence of its rejection on de Gaulle’s proposed new constitution. A socialist republic was immediately declared. The current Guinea government is now based on a constitution that was adopted in 1990 and went into effect in 1991. The new constitution established Guinea as a republic (Guinea, 1). This choice was to have important repercussions for the Guinean masses, imposing gigantic pressures on them. However, what happened to the Guinean woman? Where did she stand in the new order? Guinea was and is in a state of evolution, while still bearing the deep imprint of its cultural past. Ancestral values die-hard. In addition, in certain places and some circles they hold sway. However, it must be emphasized that Guinea is one of the countries that included the integration of women it its political program. It is one of the first states to promote a policy of integration and emancipation of women. When it was necessary to oppose the reactionary forces which sought to keep Guinea under colonial domination, â€Å"the women of Guinea armed themselves and took their place in the forefront of the fight against the enemy† (Cabral, 55). For example the heroic M’Ballia Camara, who was assassinated on February 9, 1955, and disemboweled while she was carrying the child of the colonials’ puppet of that period, David Sylla (Cabral, 55). The date of her death is celebrated as the National Day of Guinean Women. Guinea also has the highest rate of female participation in government of any African state. By way of comparison, in 1997 Algeria had eight women deputies out of a total of 261 while Guinea 22 of its 72 deputies were women (World Bank Atlas). Similarly, a woman, Mme. Malfory Bangoura, who had never attended a French school, was appointed Minster for Social Affairs and leader of the women’s section of the PDG (Parti Democratique de Guinee) (World Ba... Free Essays on African Women, Women Of The Third World, Free Essays on African Women, Women Of The Third World, Guinea West Africa obtained it’s Independence in 1958, as a consequence of its rejection on de Gaulle’s proposed new constitution. A socialist republic was immediately declared. The current Guinea government is now based on a constitution that was adopted in 1990 and went into effect in 1991. The new constitution established Guinea as a republic (Guinea, 1). This choice was to have important repercussions for the Guinean masses, imposing gigantic pressures on them. However, what happened to the Guinean woman? Where did she stand in the new order? Guinea was and is in a state of evolution, while still bearing the deep imprint of its cultural past. Ancestral values die-hard. In addition, in certain places and some circles they hold sway. However, it must be emphasized that Guinea is one of the countries that included the integration of women it its political program. It is one of the first states to promote a policy of integration and emancipation of women. When it was necessary to oppose the reactionary forces which sought to keep Guinea under colonial domination, â€Å"the women of Guinea armed themselves and took their place in the forefront of the fight against the enemy† (Cabral, 55). For example the heroic M’Ballia Camara, who was assassinated on February 9, 1955, and disemboweled while she was carrying the child of the colonials’ puppet of that period, David Sylla (Cabral, 55). The date of her death is celebrated as the National Day of Guinean Women. Guinea also has the highest rate of female participation in government of any African state. By way of comparison, in 1997 Algeria had eight women deputies out of a total of 261 while Guinea 22 of its 72 deputies were women (World Bank Atlas). Similarly, a woman, Mme. Malfory Bangoura, who had never attended a French school, was appointed Minster for Social Affairs and leader of the women’s section of the PDG (Parti Democratique de Guinee) (World Ba...

War Against Terrorism Essay Example | Topics and Well Written Essays - 2500 words

War Against Terrorism - Essay Example It was an act that shocked not only American but also the whole world alike. This is because the effect of the terrorist act was felt all over the world. The growing wave of globalisation has led to more interdependence between nations in the world and there is no one nation that can presume to be living in isolation. Therefore insecurity in one state has translated to insecurity in the whole word. The September 11 attack dealt a major blow to the deteriorating security situation of the world. This paper will look at the war on terror that began immediately after the September 11 attack. It will look at various discourses of the war and the progress that has been made on the war. It will try to assess whether the war has been won or it has been lost. The war on terrorism which is also called war on terror is a common term that is use to refer various religious military, political, legal and economical actions that were initiated by the US government in responding to the September 11 attack. The war was started with an aim of preventing further events of terror and curbing the growing wave of terrorism groups in the world. It was also started with an aim of scattering terrorism groups like al-Qaeda which had carried out the September 11 attack. (Horn Berger, 2004) The terror was crafted in polices and military actions that were aimed at chaining or eliminating the radical Islam movement which also started carrying out terrorism activities in other parts of the world. It necessitated the use of military action in order to drive out terrorism groups from their stronghold in Afghanistan and in other areas like Iraq. However the war on terror has remained a controversial issue even up to date and the pessimist argue that it has achieved nothing rather than making the terror groups more radical and more prepared to carry out further acts of terror. While there are those who believe that the war has help to curb terrorist activities in the world, there are others who think that the war on terror may take a long time to be won. This is because there are still various concerns about the war that continue to show the ineffectiveness in attaining its initial target of eliminating terror groups from the world. The US which has been the main crusader of the war has been accused for waging a unilateral primitive war which is not justified. It has also been accused of violation of human rights on the course of the war. For example the opening up of Guatanamo Bay has been one of the thorny issues in the world as far as the war on terror is concerned. Guatanamo Bay though opened as an interrogation centre has been turned out to be a torture den where some suspects have been held for more than five years without facing any justice. The war on terror has also been shown to be a violation of international law. As a citizen of the international community, the US and its allies have been accused of undermining the rule of law in the international community and waging the war on sovereign countries which have not been justified by the international community. In the presence of internal community and the UN which is supposed to have played a major role in arbitration of the conflict and the terror groups, the US and its allies were accused of ignoring the mandate that has been given to the international

Zeno's Paradox of Achilles and the Tortoise Essay

Zeno's Paradox of Achilles and the Tortoise - Essay Example By our perception of motion, we know that Achilles is faster than the tortoise and thus he can easily overcome the tortoise in any race. We can physically prove our initial hypothesis that Achilles can beat the tortoise in a race and see that Achilles will at some point outrun the tortoise by the distance he has covered in leaps and bounds. Space or distance has always been measured by our senses; our eyes can visibly see that the distance traveled by Achilles is indeed greater than that of the tortoise. But this is what Zeno intends to postulate in the first place: our senses should be discredited as they are illusory and motion is logically impossible. Zeno’s paradox about the footrace of the tortoise and Achilles is built on one basic assumption: that the race between these two has no goal or each runner cannot reach their goal. In that case, the tortoise and Achilles’ course of movement extends to infinity and this is where the absurdity lies; there is no race that extends to infinity else the tortoise and Achilles would forever be moving forward and there would be no race at all. This dialectic reasoning of Zeno implies that Achilles will never catch the tortoise in a footrace, but the deeper implication of this paradox lies in the conclusion that no thing, for example a tortoise, or no one, in general, has a limit. As grandiose as this profound and philosophical conclusion is, Zeno’s paradox suggests that man’s abilities are limitless, very great in amount and degree, or boundless, having no apparent end. This paradox about man then puts forward a notion that his actions extend through an infinite amount of time and space. Our actions cover far greater than our senses can perceive; they extend to the end of time and the end of the universe. This claim becomes practically absurd because we know that time and the universe has no end to begin with while man has through his own death. Going back to Zeno’s paradox, his conclusion