Jim Morrison by Kelly Larson Essay

Jim Morrison by Kelly Larson 1943-1971 There are many figures in music that make them a household name, Jim Douglas Morrison, the lead singer of The Doors a popular rock group in the late 60’s who died at a very young age, has made him just this. Jim Morrison was in the only extremely progressive rock bands of that time, experimenting with synthesizers, and new ways to play the otherwise boring guitar; this band the doors was truly something else. Many people thought that Jim was a genius others thought he was a fool. He had very public arrest and court trail about exposing himself to a crowd in 1969 raised increasing questions about his actual death in 1971. Jim Morrison set new ways to write music and poems for the new avant-garde generation that would follow in the years to come. He would inspire some of the most successful musicians many years after his death. In death Jim was perceived more than just a rock star he was now a legend. Jim Douglas Morrison was born on December 8th, 1943 in Melbourne Florida, what is now cape Kennedy naval base. Jims father Steve Morrison was from Florida; in high school he was a gymnast and a cheerleader. He entered the Second World War but never actually fought. He met Jims mother Clara in Honolulu Hawaii in 1941, at a naval dance. Clara was Steves opposite; he was conservative she was liberal. Soon after they met they married in that same year. After they were married Steve was taught how to fly, he would regularly fly over the pacific. In 1943 Jim was born in one of many naval bases were he and Clara stayed. After the war ended he returned home to Clearwater Florida, to live nearby his parents and Jim grandparents who were extremely republican and average churchgoers. Lifestyle for Jims early life was hectic they moved frequently a typical military lifestyle; over the point of five years after Jim was born the Morrisions had two more children besides Jim. Although Jim always said his parents and siblings were dead in many interviews they were very much alive at that time. They lived in Washington D.C, and Florida to California. When Jim was five years old he was in a car traveling along with relatives along the highway near Albuquerque and Santa Fe, Jim had a life changing experience. Jim grandmother Caroline said â€Å"We came upon an accident Indians were wailing And crying. Later we thought it was very unusual Because we  thought Indians didn’t cry. We thought They were more stoic than that. Jimmy was very Much affected he wanted to do something. We Stopped lance (her husband), jimmy wanted To do more. He was upset, his father finally Had to say, jimmy you dreamed it didn’t happen. It’s not true; you just had a bad dream. Source 1-P.34 Jim said when they stopped the car dying Indians became reincarnated into his young body. This would forever change Jim Morrison life. He began to take up writing and art when he was seven. Then when he entered junior high he was exposed to new films that blew his mind. Then in 1957, in Alameda California Jim started high school He excelled in writing and art not a surprise to people who knew him. Many teachers noticed how bright Jim was beyond his years. Jim read everything he could get his hands on. Halfway between his sophomore year the Morrisons moved to Alexandria, Virginia. Jim enrolled in George Washington high school; a segrated upper middle class school. Jim began pulling himself into cartooning and writing. He had a girlfriend named Tandy that year, who lived houses three houses down who was extremely tormented by him, but it kept on her toes and it made her like him. He would say things to shock and embarrass her. Jim had his own room in the basement; he painted, self-portraits, and impressionistic paintings. He filled up notebooks with poems and songs, some songs that were later used with his work with The Doors a band he would later be the singer in. Jim took a IQ test in high school were he scored a 149, but he got b’s in high school because he didn’t care about his grades. Shortly after he graduated from high school Jim broke up with Tammy, and he packed up and enrolled in St Petersburg junior in Clearwater Florida living with his grandparents. When college started Jim began to get severely into alcohol. After one year, passing all of his classes he decided to enroll to Florida State to pursue majoring in theater arts. Jim made very big impressions on everyone he would meet. Jim over the summer retuned to California where his parents and siblings were living since Jim left for college. He fought with his parents that summer beca use he wanted to live with them but they didn’t want him to but he did anyway and he enrolled in UCLA. He began to take classes in filming and directing, there thinking it would be something he wanted to do. In fact Jim began involved more into the â€Å"party scene† than his studies, he got a D on his  first film and it crushed his dreams of begin a filmmaker. During this time he began to write various poems that would become The Lords and New Creatures book. During one of his random parties he met a musician named Ray Manzarek, a man in a jazz band that Jim liked. Jim told everyone he knew he was going to New York after college to be a poet, after college barely graduating Jim didn’t know what to do. Many nights he would spend his night sleeping on rooftops and the beach in California. One day in the august after school got out Ray ran into his friend Jim Morrison and asked him what he’s been doing, Jim said he was writing. Ray asks him to read or sing something he’s written Jim sings off key the song â€Å"moonlight drive† a popular Doorsâ€℠¢ song, that would in fact make them famous but they didn’t know that yet. Ray immediately asks Jim if he wanted to start a band with him, Jim agrees. They begin to start this new band with Ray’s two brothers; they name the band The Doors after the book The Doors of Perception. Often very nervous on stage Jim just stood there and didn’t sing very well. After they thought the band wasn’t going anywhere rays brothers lefthe band. Ray and Jim met john Densmore, a drummer Who’s off beat style intrigued Jim and Ray, and then they met Robby Krieger a guitarist in a jazz band at the time, they immediately asked him to join the band. They lacked a bassist but when they had practiced Ray and Jim decided they didn’t need one. They began to play shows and Jims stage freight began to go away faster and faster. They released a demo with 4 songs on a 45-rpm. They began to become known as part of the California scene, along with the grateful dead and Jefferson airplane. They began to be a house band for the whisky A-go-go, a popular nightclub. They also were signed to Columbia records, although they would never released anything on that label. One night when the doors were playing at the whisky Jim began to sing something he wrote that shocked many people in that building. In the song â€Å"the end† a song about the end of a relationship, Jim whispered † Father, yes son. I wanna kill you mother I wanna â€Å"ck you.† source 1, page 70. The doors were immediately fired from the whisky but a reporter wrote about it in the local paper and people were buzzing about the performance for weeks. Columbia records had dropped the band; The Doors thought this was the end for them. In fact it was the only the beginning. The Doors were signed to Electra records, two weeks after Columbia had dropped them. The Doors began recording their first album with  producer Paul Rothchild but many songs were left on the cutting board because they were not needed. Jim never wore shoes when he was recording; the studio was always lit in candles. They recorded their first album The Doors in two weeks. Never knowing it would be a complete success and put them into the media spotlight. After The Doors album was relased it had critical success and the fans were buying it, Jim was instantly a sex symbol. Their first single â€Å"Light My Fire† hit number 1, though it was 6 minutes long. The doors had become popular, after a year of touring and publicity, once appearing on the Ed Sullivan show, but not invited back because Jim sang a line he agreed he wouldn’t sing before they went on. They began to record their second album Strange Days, this album would become another hit. Touring had become a big part of Jim met a girl name Pam Zuribca also became a part of his life; he met Pam after a show. They began a long-term relationship. She once said once that Jim was her soul mate. The Doors began to record their third album Waiting For the Sun, Jim began to capture more of his personal side as he called himself â€Å"The Lizard King’, the album did increasingly well again even thought the album was hard to understand but the fans still bought the records then they released The Soft Parade. Often drunk or high Jim on stage would fall or stumble he had slurred speech or wouldn’t sing their popular songs. One night John said he was fed up with the band and said he was quitting but then showed up for practice the next day. The Doors were getting the reputation of an extremely rowdy band that couldn’t be controlled sometimes. Some of the doors fans were teenyboppers who just didn’t get the music they just knew they wanted Jim. Frustrated Jim said he was leaving the band; ray talked him into staying another six months. Jim had always wanted to be a poet he got to live out that fantasy by publishing a book called The Lords and New Creature Poems, which was originally started in high school. As Jim Morrison began to slip deeper and deeper into drugs and alcohol, the band continued to soar â€Å"touch me† a song from the soft parade reached number one in the untied states. In 1969 the doors went into the studio to record Morrison hotel, often very stoned Jim usually didn’t know what he was singing, The Doors and their producer Paul Rothchild got more and more fed up with the band, eventually leaving. Jim’s appearance had changed drastically, he was no  longer the tall thin sex symbol he was a fat guy with a beard, this scared away The Doors’ teenybopper fans. With this tour there would become a disaster Jim often was too drunk to even sing falling on stage like a clown. One night in Miami Jim in a drunken rage continued to say the f word on stage when a police officer threatened him he would go to jail if he used it again. Jim began to ask the audience if they would like to see his penis, the crowd went wild. There was a flash some say he flashed others say he didn’t. Jim was taken into police custody; The Doors were now banned in 6 states. Jim was arranged in October 1970, on the counts of lewd behavior, indecent exposure, public drunkenness, and open profanity, this was a media event, and Jim was proven guilty on all counts. He wasn’t going to be sentenced till the spring of 1971. The doors still released one more album with Jim Morrison L.a. Woman; the album came out in the summer of 1970. Jim said he was quitting The Doors and fled to Paris with Pam, Pam and Jim were never married though. He became exiled, lost weight and shaved his beard. These not known to him would be his last days. Though many people still don’t know if Jim Morrison really died of a heart attack on July 3, 1971 because only one doctor and Pam actually saw his body there was no autopsy. Could Jim still be alive, to escape his future jail time, or did he really die that day in a bathtub of a heart attack. Shortly after Jim died Pam died also of a heroin overdose. Jim has truly been missed, even though his music remains extremely influential today. His music and poetry will live on forever.

The Role of Technology in Quality Education

THE ROLE OF TECHNOLOGY IN QUALITY EDUCATION Dr. R. Sivakumar Assistant Professor Department of Education Annamalai University Introduction Quality education is a universal goal. It is common to hear arguments that instructional technology will be the key to educational quality as we enter the new millennium. Investment in educational technology is urged upon policy-makers as the path to educational quality.In fact, enthusiasts for educational technology argue that quality has and will continue to increase rapidly, creating a â€Å"new educational culture† Whatever problems exist are seen as ones which can be handled through better administrative and technological planning – that is, technology believers perceive no intrinsic obstacles to total quality assurance using information technology in higher education. Other voices question educational technology as a panacea.The problems associated with technology in the college classroom in terms of issues such as poorly funct ioning equipment, over-promotion of technology-based learning to students, and lack of quality in courses delivered by technology. Educational technology who say students choosing online courses are not getting the education they pay for, and question whether universities should be providing such instruction.The American Federation of Teachers and other faculty organizations have also raised serious cautions about web-based education and have even gone on strike over it. Technology in Quality Education In response to growing criticism of the recent, rapid, unregulated growth of distance education, a number of recognized higher education organizations have formulated quality standards and guidelines. The principles have been endorsed by a number of higher education governing and policymaking bodies in the world, as well as by the regional accrediting community.The core assumption of these guidelines is that, â€Å"The institution's programs holding specialized accreditation meet the same requirements when offered electronically. † Since these guidelines are a widely-accepted definition of â€Å"quality† as applied to online education, they are quoted below: * Each program of study results in learning outcomes appropriate to the rigor and breadth of the degree or certificate awarded. * An electronically offered degree or certificate program is coherent and complete. The program provides for appropriate real-time or delayed interaction between faculty and students and among students. * Qualified faculty provides appropriate oversight of the program electronically offered. * The program is consistent with the institution's role and mission. * Review and approval processes ensure the appropriateness of the technology being used to meet the program's objectives. * The program provides faculty support services specifically related to teaching via an electronic system. The program provides training for faculty who teach via the use of technology. * The p rogram ensures that appropriate learning resources are available to students. * The program provides students with clear, complete, and timely information on the curriculum, course and degree requirements, nature of faculty/student interaction, assumptions about technological competence and skills, technical equipment requirements, availability of academic support services and financial aid resources, and costs and payment policies. Enrolled students have reasonable and adequate access to the range of student services appropriate to support their learning. * Accepted students have the background, knowledge, and technical skills needed to undertake the program. * Advertising, recruiting, and admissions materials clearly and accurately represent the program and the services available. * Policies for faculty evaluation include appropriate consideration of teaching and scholarly activities related to electronically offered programs. The institution demonstrates a commitment to ongoing s upport, both financial and technical, and to continuation of the program for a period sufficient to enable students to complete a degree/certificate. * The institution evaluates the program's educational effectiveness, including assessments of student learning outcomes, student retention, and student and faculty satisfaction. Students have access to such program evaluation data. * The institution provides for assessment and documentation of student achievement in each course and at completion of the program.Empowerment in Online Education Technology enthusiasts believe online methods will liberate learning from the confines of the lecture hall, but it can be difficult to reconcile distance education with empowerment of students and faculty. One common tactic where empowerment is a goal of distance education at all is to keep guidelines-from-on-high to a minimum and to rely on local autonomy. Recent position, quality assurance in distance education, however, have noted with dismay th e drift toward standards imposed from above. Remote learning† would simply lead to students staying at home in front of computer keyboards instead of being taught in a school environment. â€Å"This is way out of touch with the expectations of parents who want their children to develop both socially with other students and educationally under the guidance of qualified teachers†. Online Education and Community The â€Å"community of scholars† was central to the traditional concept of higher education.The thrust of online education advocacy is to broaden the concept of community in non-traditional ways, particularly through partnership with or even contracting out to the business community. Educational institutions in all advanced countries encounter strong incentives for private sector partnering since the high costs of multimedia-rich online curricula are often beyond what a single local college can afford. In the traditional â€Å"community of scholars† t he student was mentored as an apprentice and eventually became a co-investigator in research and creative activity.Advocates of online education argue that this notion of academic community will be enhanced through the wonders of technology. Online education is frequently the province of the campus adult education unit, not the academic departments. Often instructor participation is an overload, potentially seducing faculty away from research. Administrators seek to use online education â€Å"to increase academic productivity† and, as discussed elsewhere in this essay, seek cost savings in an atmosphere unfavorable to the research function.Moreover, most institutions have found that online education is intrinsically very demanding of valuable faculty time, which can also take away from research. On the student side, the social distance inherent in online education seems to make students want clear, precise, objectives-oriented curricula which may represent a narrowing of educ ation, and may make them unlikely candidates for collegial work on faculty research projects. The reality of online education is that it favors a transition from traditional notions of academic community toward a much narrower, transactions-based model.Online Education and Learning Autonomy Online education faces the paradox that it is best undertaken by students with strong autonomous learning skills, yet at the same time the disconnectedness of students from teachers seems correlated with insistent student demands for clearly structured learning assignments and schedules. Students frequently feel the need for ongoing communication with their instructor. A commonly expressed student need is that for very clearly and explicitly articulated course learning objectives.That is, online pedagogy seems more associated with â€Å"cyber distance† than with â€Å"virtual community,† and students quickly become motivated to seek to overcome cyber distance through increased cours e structure, reducing learning autonomy. Online education is part of a cost reduction effort, requiring human resources to be stretched to cover more credit hours, faculty resignation to the training mentality of outcome-based evaluation is all but assured except, of course, in environments which do not even bother to attempt to enforce quality assurance standards. Online Education and Critical ThinkingOnline education can handle instruction-to-facts more easily; drill-and-practice is the forte of computer methods. Ironically, in contrast, traditional education with its supposedly uncreative lecture hall methods has prided itself in its ability to inculcate critical thinking skills. Distance education administrators are aware that critical thinking of online methods. Therefore it is not unusual to find that quality assurance standards for online education make reference to student thinking skills, independent learning skills, teamwork and communication skills, and other aspects of c ritical thinking.Moreover, intelligent-agent and workgroup collaboration software often are targeted directly at encouraging critical thinking skills. Critical thinking can be inculcated using technology such as cyber mentoring and video theater. A love-hate relationship exists between online education and critical thinking skill development. Writing assignments are thought to help develop critical thinking and while online methods can enhance collaborative writing, in general online courses are associated with less writing, not more.Socratic discussion with faculty is also thought to inculcate critical thinking, but while online methods in theory could enhance discussion, in reality online courses are associated with far less instructor-oriented discussion. Critical thinking is also thought to be associated with problem-solving going beyond computational mechanics to consideration of complex causal and value systems, but while intelligent tutoring software does exist, the open-ende dness of creating problem-solving together with the asynchronous nature of most online education mean that in practice online courses rarely develop the problem-solving approach.Online Education and Educational Quality In comparing computer-mediated distance education with traditional face-to-face teaching experiences, while distance education increases access to education, one may well find decreases in instructional quality brought about by increased faculty workload, problems of adapting to technology, difficulties with online course management, and related obstacles. By focusing on instruction to learning objectives, as with traditional instruction-to-test approaches, test performance standards are usually met by online courses.Although tested output of electronic education is often on a par with conventional teaching, this does not mean educational quality is unaffected however. Many observers find in typical online education offerings a substantial narrowing of the concept of education to the detriment of students. One of the recurring problems of computer-mediated education is that it is programmed around concrete learning objectives. Conclusion Many educational technology writers, in fact, explicitly argue that quality education using computer methods must be built on a foundation of clearly-defined competency-based curricular objectives.Online education is now arousing academic resistance. The emergence of a two-tier educational system – a more expensive upper tier with sound traditional education supplemented with the benefits of full online access, and a cheaper inferior tier dispensing programmed training which meets objectives far narrower than the traditional goals of liberal education. References Barnard, John (1997). The World Wide Web and higher education: The promise of virtual universities and online libraries. Educational Technology, Vol. 37, No. 3 (May-June): 30-35. Special issue: Web-Based Learning. Bergeron, Bryan P. (1996).Compet ency as a paradigm for technology-enabled instruction and evaluation, Journal of Instruction Delivery Systems, 10(2): 22-24. Hillesheim, Gwen (1998). The search for quality standards in distance learning, In Distance Learning '98, Proceedings of the Annual Conference on Distance Teaching and Learning, (14th, Madison, WI, August 5-7, 1998). Pakkiff, Rena M. and Keith Pratt (1999). Building learning communities in cyberspace: Effective strategies for the online classroom. San Francisco, CA: Jossey-Bass Roth, Brenda F. and Denisha Sanders (1996). Instructional technology to enhance teaching. New Directions for Higher Education, 94: 21-32.

Brand audit of cadbury dairy milk

The journey of Cadbury started way back in the year 1905 from Bourneville, UK. But it came to Indian market in 1948. From the time it was introduced in India, Dairy Milk has been the market leader in the confectionery segment. It has average daily sales of 1 Million bars. The reason that our group chose Cadbury Dairy Milk for the Brand Audit is that it provides us with ample scope to study the various aspects of Branding like Communication Strategies, Innovative Ad Campaigns, and Emotional Connect with Consumers, Brand Repositioning, and Rebranding etc†¦ We will study the evolution of Cadbury Dairy Milk by focusing on following Aspects: In 1824, John Cadbury opened a shop in Birmingham. This one-man business, trading mainly in Tea Coffee was to be the foundation of Cadbury Limited. For over 100 years Cadbury was a family business. In 1943 non family directors were appointed. In 1847, the enterprise had prospered to a large factory in Bridge Street, Birmingham. John Cadbury took his brother Benjamin into partnership and the family business became Cadbury Brothers Birmingham. The business moved to Bourneville after outgrowing the Bridge Street Factory. The Workforce had risen up to 200 after 32 years at Bridge Street. After the death of two brothers in 1899, the company was privatized. It entered the era of scientific management; it introduced new ideas for their department like: On 2nd February, Kraft Foods took over 71% shares of Cadbury. They acquired it totally. But still Cadbury was on top in the market. This acquisition did not changed people’s mind and their craze for Cadbury Dairy Milk. OPERATIONS Cadbury’s operations are carried out in many countries. Few of them are: BRAND ELEMENTS Dairy Milk has been meticulously built around the world by Cadbury. It has been able to sustain a strong position in the market. There are many branding elements which have resulted into consistent result of its success. Few core Branding Elements are as given below: Not only the above three, But there are many more elements due to which the consistent Branding of Dairy Milk is so very popular. Its different Advertisements, its punch lines etc†¦ It has always kept a strong association with Milk, with slogans such as â€Å"a glass and half of full cream milk in every half pound. And also advertisement which featured a glass of milk pouring out and forming the Dairy Milk bar. Also the ad campaigns are also the important element of Dairy Milk. It made chocolate an eating habit among the consumers, especially the adults. Long back it was a belief that chocolate is only for kids. But Dairy Milk changed this belief. Also they changed the trend of Sweets (Mithai) during the occasions like Diwali, New Year etc†¦ Dairy Milk brought a new trend that whether any occasion, Dairy Milk is best for all. It also gave some famous dialogues from the ads which people remember always. They were also the core brand elements of Dairy Milk. Let us see them below: All these above dialogues were form the very famous and popular ad’s of Dairy Milk. By this ad they wanted to covey to the people that for eating Dairy Milk they do not have to wait for any occasion. They can just have it. Whether they are happy or Sad, But Dairy Milk can be taken in any of the mood. BRAND PORTFOLIO Worldwide In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk and it became the best selling product of the company by 1913. Fruit and Nut was introduced in 1928. In 2003, Cadbury made Dairy Milk into a family brand by taking the brands like Caramel, Whole Nut, and Wispa and marketed them as the sub-brands of Dairy Milk. By 2006, there were 15 Dairy Milk sub-brands produced in UK including Shortcake Biscuit, Wafer, Orange Chips, Mint Chips, Crispies and Cream Egg. In following two years these brands were discontinued as they were not successful. Indian Market The Dairy Milk Brand alone accounts for approximately 33% of total Cadbury’s sales. It has made Cadbury the number one confectionery brand in the market. Currently in India, Dairy Milk has following sub-brands under its name. They are; BRAND POSITIONING The Brand Positioning of Cadbury Dairy Milk in mid 90’s was that chocolate is not only for kids but also for adults. And to prove this they immediately released the very popular† Real Taste of Life† campaign , shifting the focus from â€Å"just for kids† to â€Å" kid in all of us†. Let us see the Brand Positioning of Dairy Milk on segmentation bases on two main bases. And they are: Demographic Dairy Milk silk is little higher in cost compared to ordinary Dairy Milk, Fruit and Nut and Crackle. But still people love to have Dairy Milk. Silk is the premium Brand of Dairy Milk Behavioral As we know that Dairy Milk is the only Brand who is the only one to promote chocolate as an important part of Festivals as well as it changed the mind sets of the people that chocolate is not only for kids but for all. The strategy to target adults was taken further with the help of a brand new positioning â€Å"Kuch Meetha Ho Jaye†. For Indians occasions and festivals have utmost importance and Dairy Milk rigorously focused on this point and set a new trend of having Dairy Milk in place of â€Å"Mithai† during the occasions. COMMUNICATION STRATEGY Up to 2002, Cadbury was the one having 70 % market shares in chocolate industry. Out of which 30% was the Dairy Milk alone. This is because of constant re-invention of the brand bombarding communication towards the consumers consistently to maintain the top position in mind recall in confectionery segment. Dairy Milk was awarded as No. 1 most trusted brand in Mumbai 2005 for the edition of Brand Equity’s most trusted Brand Survey. Dairy Milk targeted all the aspects as possible to get into the heart of all the people, of all age groups. For this they communicated with people through different Ad’s Campaigns. Let us see few of them below: Shubh Aarambh was one of successful campaigns of Dairy Milk. This means Auspicious Beginning. With this campaign they said that for whatever you start, start it with Dairy Milk and it will be successful. For this they chose the best to advertise: Amitabh Bacchhan. Tools for Communication Dairy Milk used different media options to communicate different campaigns and promote Dairy milk. They are: TV Advertisements is the most popular method for Dairy Milk to show their new campaigns to people so that they can more and more relate it with their personal lives. They also have ground promotions in different malls. They arrange some contests also to promote their brand. DISTRIBUTION STRATEGY As we know that Dairy Milk holds 30% value share of chocolate market. The demand of chocolate is increasing day by day. And Dairy Milk is no. 1 in that race. Indian market specifically where the penetration of chocolates is increasing, brings a need for efficiency in logistics and distribution. There is stiff competition in the confectionery market due to large exposure of foreign currency rate risk, mainly on account of import of cocoa beans, cocoa butter. Cadbury Dairy Milk is easily available anywhere in the market. Cadbury’s success of proper distribution is their efficiency. PRICING STRATEGY Dairy Milk is positioned towards age group of 4-50, and thus the price is accordingly kept affordable. Also it is easily accessible to all categories. Price range starts from Rs. 5 to Rs. 20 in different sizes. Cadbury Dairy Milk fruit and nut starts from Rs. 30. Dairy Milk Silk is a premium brand and thus the price of it is little higher that is Rs. 50. COMPETITOR’S ANALYSIS In Indian Market, the main players in the confectionery market are Cadbury, Nestle, Candico, ITC and Parle. Let us see the competitors of Cadbury Dairy Milk in detail below Company Founded in Brand Portfolio Kraft Foods 1903 Cadbury Dairy Milk Variants, Eclairs, Bourn vita etc†¦ Nestle 1860 Kitkat, Smarties Ferrero 1940 Rocher, Raffaelo, Nutella Amul 1945 Milk Chocolate, Fruit and Nut chocolate Candico 1997 Loco Poco Gum, Big Bubble ITC 2002(Confectionery Segment) Minto and Candy man Parle 1929 Melody, Mango Bite, Poppins, Kismi, Orange Candy POINT OF PARITY (POP) POINT OF DIFFERENCE (POD) POP’s POD’s OF CADBURY DAIRY MILK Point of Parity Point of Difference Chocolate manufacturing Legacy Goodwill Variants such as Fruit Nut, Dark Chocolate Emotional connect with customers Constant innovation in ads Generic name in Indian chocolate market Good quality products Campaigns targeting from kids to adults Association with milk Excellent distribution systems 2 Layer packaging Dairy Milk is the only one chocolate which says that in occasions also it can be used as sweet. BRAND EXPLORATORY Customer Knowledge Cadbury dairy Milk has been trying to get out of the image of† Just another chocolate† and become something special in the minds of the people. They have also been trying to position themselves as chocolates for all age groups and not just kids. The campaign has successfully created a picture in the mind of the customers that Cadbury is not just a chocolate but means of celebrations. Sources of Brand Equity There are two main sources of Brand Equity and they are: Based on various search results, Cadbury’s Dairy Milk not only enjoys high level of Brand Awareness but unaided Brand Recall. This level of recall is generated when Dairy Milk enjoys The Top of the Mind Effect. The Brand image of Cadbury Dairy Milk plays an important role in building the Brand Equity of Dairy Milk through the medium of unique brand associations. Right from Kuch Meetha Ho Jaye campaign to the recent Shubh Aarambh, Dairy Milk has managed to create strong, unique, and favorable brand associations in the minds of the consumers which is commendable. Brand Recall and Brand image are the strong supports that Dairy Milk has with its all time availability and attractive packaging which only adds to the Brand associations for the Dairy Milk and help build its Brand Equity. Two more important sources of Brand Equity are: \ BRAND AMBASSADORS As we know that previously Dairy Milk was only considered as Chocolate, but their new campaign has changed this perception of consumers. As discussed above now Dairy Milk is considered as Traditional sweet of Indian culture(Mithai) which people give to their near and dear ones on the occasions and now they use Dairy Milk as sweet(Mithai). Brand Ambassador chosen for Dairy Milk is none other than Megastar Amitabh Bacchhan. He endorsed the brand so successfully that everyone loved the brand much more than they did. The endorsement has successfully captured the Indian festivals like Rakshabandhan, Diwali, Wedding, Birthdays etc†¦ Now people give Dairy Milk as token of love, care and affection to their friends and family. DAIRY MILK MENTAL MAP These three form the mental map of Dairy Milk which associates with them the different aspects. Let us see them in detail: CBBE MODEL BRAND MANTRA OF DAIRY MILK SWOT ANALYSIS Strength Weakness Dairy milk is owned by Cadbury which is a globally established brand name known for its manufacturing competency and leadership in innovation. The recent acquisition of Cadbury by Kraft Foods may result in somewhat negative effect on the brand. Dairy Milk has been able to establish a clear and consistent Brand Image over the years. Dairy Milk is somewhat lacking in other emerging markets. It has strong command over its brand image in India and Europe But other places it is lacking. It offers quality product with innovations with crafted communication campaign Certain segment feel that price of Dairy Milk is high and compared to that Amul Milk chocolate is preferred. Dairy Milk has huge command over its distribution network spanning across India. Dairy Milk also enjoys a great Brand Recall value when comes to chocolates with Milk. Threats Opportunities Increasing competition from international brands is biggest threat to Dairy Milk To introduce sugar free category is biggest opportunity for Dairy Milk. Highly price sensitive nature of the industry. Dairy Milk can innovate more by bringing international flavors so that is also gets an opportunity to compete with this threat as well. BRAND STRATEGIES The marketing strategy that a business uses must reflect the objectives of the business as a whole. These strategies must therefore be consistent with the wider corporate objectives of the organization. Strategies are likely to be influenced by the attitudes of decision makers towards matters such as the desirability of risk and change. Such attitudes are influenced not only by the environment within which a business operates but also by the views of Managers and Directors and the culture of business itself. External influences also play a major role in any products advertising, its position in the market. They range from consumers to press and media, and also health and safety laws. PEST Analysis will more clearly throw light on external environment and global factors that may affect Dairy Milk’s Business. This will give a quick and visual representation of the external pressures facing the business and their possible constraints on strategy. PEST means: Political Factors Cadbury at the time of finalizing any marketing strategy will have to think of different political factors regionally, nationally and internationally.

REFELCTIVE ANALYSIS PROFESSIONAL DEVELOPMENT Essay

REFELCTIVE ANALYSIS PROFESSIONAL DEVELOPMENT - Essay Example Following Gibbs’ (1988) model of reflection, I shall establish the integration between theory and practice. This model identified six stages involved in reflective practice where at each stage the I would ask myself a number of questions leading to the final stage of an action plan. It begins with selecting a critical incident to reflect upon followed by keen observing and describing of the incident, then analyzing my experience. This is followed by interpreting the experience and exploring alternatives leading up to an action plan. This is is a cyclical process which enables continual retrospective reflection. II. Reflective Practice Reflective practice has been a key underpinning of qualified nurses since the United Kingdom Central Council for Nursing, Midwifery and Health Visiting (UKCC) (1992) required them to keep a professional portfolio. As professionals, we are accountable for our ongoing learning and self development, providing the best care to our patients. To ensure this, we need to focus on our actions and skills to be able to meet the demands of patients, colleagues and professional bodies. In order to be reflective practitioners, we need to be reflective thinkers. â€Å"Reflective thinking is thinking that is aware of its own assumptions and implications as well as being conscious of the reasons and evidence that support the conclusion† (Lipman, 2003, p.26). John Dewey defined reflective thinking as â€Å"an active, persistent and careful consideration of any belief or supposed form of knowledge in the light of the grounds that support it and the further conclusion to which it tends† (cited in Martin, 1995, p.167). Reflective thinking leads one to be more self-aware so he can develop new knowledge about professional practice. Reflective practice has been recognised to be an important tool for professional development. Rowls and Swick (2000) agree and observed that practitioners who regularly reflected enabled them to develop t heir skills and the way they deal with patients. Schunk and Zimmerman (1998) describe how a self- reflective practice allows us to monitor, evaluate and adjust our performance during learning. Adjusting strategies based on assessment on our learning helps to achieve the goal of learning and identifying the activities well suited to our situations (Schunk & Zimmerman, 1998). However, practitioners often found the process quite time consuming and there was a greater fear of becoming introspective or being critical of oneself too much in practice. It is likely that one can be too engrossed in his reflection that he gets to neglect the delivery of a great work performance. Schon’s theory outlines two different types of reflection that occur at different time phases: reflection on action (Schon 1983) and reflection in action (Schon 1983). ‘Reflection in action’ is often referred to the colloquial phrase as ‘thinking on your feet’ a term used to being able to assess ourselves within a situation, making appropriate changes and still keeping a steady flow in the process. Reflection on action is when reflection occurs after the event. This is where the practitioner makes a deliberate and conscious attempt to act and reflect upon a situation and how it should be handled in the future (Loughran 1996). This means while performing a professional

Should women be allowed in combat (yes) arguing for the issue Research Paper

Should women be allowed in combat (yes) arguing for the issue - Research Paper Example First, women who comprise almost 14 percent of the armed forces should be allowed to serve fully in front- line combat units because they have proven themselves to be mentally, morally, and physically able to lead and execute combat-type operations (Healey, 57). As a result, some of these female marines feel qualified for the opportunity of taking on the role. My personal experience has been that women are as good leaders and team builders as men. I have noticed that women have good interpersonal and communication skills. They are good at taking orders; they are careful, keen and observant, and incorporating them in the combat can make it very successful (express.co.uk). Secondly, there is no clear evidence that integrating women soldiers into military operations or previously closed units damages cohesion or has other ill effects. In fact and independent report has suggested that women who serve in combat in Afghanistan and Iraq had a positive impact on the accomplishment of the mission (King, 409). Allowing women in the military makes the army looks normal to the society and increases its operational capability. General Sir Peter Wall put is that "they are fundamental to the operational effectiveness of the UKs Armed Forces, bringing talent and skills across the board† (express.co.uk).   Allowing women in combat creates a mixed gender force thus keeping the military strong. Deploying and recruiting women who are in better shape is much easier than many men who are sent in combat. Over the years I have realized that women are as intelligent as men and a woman, who commits into doing something, always does it perfectly (express.co.uk). Lastly, women should be allowed in combat because it will elevate their status in the military. Combat duty is often necessary for promotion to senior positions, therefore, denying female personnel the experience further entrenches sexism as very few will reach the highest

Business report Research Paper Example | Topics and Well Written Essays - 1250 words

Business report - Research Paper Example Measures of efficiency are considered as instruments that steer positive business achievements in every business form, regardless of its size. Researchers, academicians, as well as scholars have recently developed interest and are enthusiastic to find out how business ethics and social responsibility steers efficiency in business. In addition, the impacts of the efficiency attained through corporate social responsibility and business ethics on business operations is an area of concern for business stakeholders. The anticipated impacts for such strategies are mostly on the reaction of investors, the employees of a company, the sustained and targeted consumers, as well as the reputation of a business entity. TABLE OF CONTENTS Executive summary 2 The recent decades have seen businesses seek to enhance operational efficiency via the application of proper business ethics as well as corporate social responsibility enhancement. However, the achievement of these requires implementation of ex cellent business improvement strategies that will lead to a positive operational change. ... In addition, the impacts of the efficiency attained through corporate social responsibility and business ethics on business operations is an area of concern for business stakeholders. The anticipated impacts for such strategies are mostly on the reaction of investors, the employees of a company, the sustained and targeted consumers, as well as the reputation of a business entity. 2 TABLE OF CONTENTS 3 The impact of business ethics and social responsibility on efficiency in the workplace 4 1.0 Introduction 4 Efficiency is a fundamental component in every form of business operation, regardless of its size or scope of operation. The acquirement of efficiency business measures is attributed to implementation of social responsibility and business ethics strategies that act as a rationale for change. Business ethics entail the constitution that is usually followed by a company’s management to monitor business operations. The company’s code of conduct in relation to countriesà ¢â‚¬â„¢ laws, the set company goals and mission as well as self-monitory skills are the major components of business ethics. Corporate social responsibility is concerned with the scope to which an organization is concerned with the entire society’s wellbeing. Efficiency is one of business success measurement scales, which indicates the extent to which business ethics, social responsibility, the utilization of resource-based view, as well as the effectiveness in the utilization of corporate governance. Therefore, the rationale of increased operational efficiency is improved performance, sustainability, and productivity. This improvement rationale touches the various coordination success factors, which include the image of the company,

HRD Research Paper Example | Topics and Well Written Essays - 1250 words

HRD - Research Paper Example This paper seeks to provide a synthesis of academic/scholarly literature written on work-life initiative, and give a literature review on the work-life initiative. This paper will focus on eldercare as a work-life initiative. Traditionally, elderly care is a responsibility of members of a family, and is provided in the homes of the extended family. However, in modern states, care for the elderly is provided by charitable institutions or state. This is due to the decreasing size of families, geographical dispersion of families, greater life expectancy, and tendency of women to work outside homes and access to education. Various countries provide differing forms of elderly care, rapidly changing. This is because there are various regional differences regarding taking care of the elderly. It has been noted that globally that elderly care consume majority of health expenditures compared to other age groups. Increasing large proportion of the elderly has also been accounted for globally ( Petterson, Donnersvard, Lagerstrom & Toomingas, 2006). In most of the western countries, facilities of elderly care are within residential family care homes, continuing care retirement communities, nursing homes, and freestanding assisted living facilities. These facilities have supervisory and support staff that provide board and room, rehabilitation services, and personal care in a family environment. Evidence shows that eldercare programs are a care service that provides free, confidential assistance to senior citizens: the elderly. The programs offer a wide range of services including informative lectures and workshops; confidential, free counseling, assessment, consultation, and referral to both long distance and local facilities; and periodic group meetings with caregiver support (Denton, 2012). There are different benefits of eldercare initiatives depending on different countries. However, in most western nations, senior citizens receive social security and eldercare benefits . Social security and Medicare are long term benefits that the elderly receive. Receiving such benefits often begin at 65 and continue until death. This is a long time approach paid out in many years (Ansah, Matchar, Love, Malhotra, Chan & Eberlein, 2013). Eldercare services are normally paid for by the working class. Money is taken out of every paycheck until the retirement age when such people begin to receive money every month to survive on. Senior citizens make the majority of those receiving social security. This is termed as elder care benefit and benefits people who live up to the qualified age to receive it. Long term eldercare is a relief to the population of senior citizens as it lasts for years of receiving monthly payment to live on. However, government has a way to ensure beneficiaries qualify for the benefits (Ansah, Matchar, Love, Malhotra, Chan & Eberlein, 2013). Apart from social security, there are other long term benefits that come with the eldercare program. Prog rams like Medicare and Medicaid are available to the elderly at the age of retirement. These two programs supplement the eldercare program with accessible and affordable health programs, and limited co-pay. The programs help the elderly with all sorts of care they require so as to live and keep their places of living without